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B2B Marketing Exchange

February 22-24, 2027

THE PREMIER B2B MARKETING EVENT FOR MODERN MARKETERS

What is B2BMX?

Ready to level up your B2B game? B2B Marketing Exchange (B2BMX), powered by Advertising Week, connects marketing leaders like you with actionable strategies, hands-on tech workshops, and curated networking that actually moves pipeline. Skip the theory—walk away with insights you can use now straight from industry experts.

JOIN THE WAITLIST

WHO ATTENDS

B2BMX24_esquire

B2BMX BY THE NUMBERS

Expo Hall Days

Attendees

Solution Providers

Education Sessions

Seven Tracks Built for Practitioners

B2BMX isn’t a passive conference. Every session is designed to leave attendees with a concrete next step. These seven core tracks address the issues that matter most to B2B marketing teams right now.

AI

AI is reshaping B2B marketing. Discover what’s next and how organizations use it to boost productivity, streamline operations, and more.

GTM Strategy & Advanced ABM

See how top B2B teams rethink go-to-market and account-based marketing to drive real results.

B2B Creators & Content

B2B creators are reshaping how buyers build trust and make decisions. See how top teams are building growth.

Customer Growth & Experience

Winning the deal is just the start. Discover how top brands turn customers into long-term champions.

Measurement & Data

Learn how marketers are proving impact and guiding smarter decisions through better measurement. Gain ideas for building better data foundations, improving attribution, and using insights to grow the business.

Martech & Integration

Martech continues to evolve and reshape what’s possible in B2B marketing. Explore how the latest technologies, AI, automation, and connected platforms are helping organizations streamline.

Leadership & Culture

Hear from marketing leaders who are rethinking how teams work, grow, and innovate. Learn how culture drives success and how to build organizations ready for what’s next.

Learn More

2027 Sponsors

PLATINUM SPONSORS

GOLD SPONSORS

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