It has been another eventful year in content marketing. The days of product-specific content and marketing “selfies” are long gone.
Best-in-class marketers found new ways to capture buyer affection with storytelling and immersive content experiences to empower their audiences. Demand Gen Report is seeing companies embrace the new rules of buyer engagement though their content marketing strategies and campaigns.
This year, we received more than 270 entries — double the amount we received in 2016. This list of winners validates that the B2B industry as a whole is ready to continue to raise the bar for content marketing excellence.