In today’s digital age, it is easy to lose sight of content, let alone the criticality of the journey of converting content into a rich customer relationship, as we work so hard to make sense of all the new channels and technology out there. But this is exactly why conferences like Content2Conversion are so important. As a B2B marketer myself, it was so refreshing to be surrounded by peers looking to take that next step in advancing the success, performance, and impact of our content and demand gen programs. I was thrilled by the quality of audience. This isn’t a conference where you go just for the venue…or that you go just to hear a speaker or two. This is where you go to learn from your peers, connect with new trends, new technology, and new thinking.