The B2B Marketing Exchange is a fantastic event. The event is intimate enough that it felt like a community of marketers where everyone was there to help and teach one another. The breakouts provided actionable information that was doable and you could take your learnings back to your company and begin implementing immediately.
As a CEO that leans more sales than marketing, I found the conference to be incredible. Great place to learn about ABM, AI and 1:1 marketing while networking with THE movers and shakers in B2B!
#B2BMX provided my colleague and I with fantastic networking opportunities and access to top tier MarTech companies in the Marketplace.
I love coming to #B2BMX for the speakers‚ it's always people who are real marketing practitioners and they're invested in helping other marketers solve problems. Sessions are focused on solving business problems and actionable best practices‚ there's no fluff.
I had a great time and thought the topics presented were timely and relevant to the challenges facing B2B marketers. Took a lot of notes and have some new perspectives after attending, and the opportunity to look at new solutions and to network was valuable.
The Content2Conversion conference was no fluff. It was a great mixture of best practices from Fortune 500 and smaller businesses alike—designed to make content a foundation for your marketing throughout the entire lifecycle. I highly recommend attending in the future.
I loved networking with other marketing leaders at #C2C16. It was great to learn about the newest marketing technology and learn from other companies in the B2B space. It was great to learn about the newest marketing technology and learn from other companies in the B2B space.
I look forward to the Content2Conversion conference every year for the opportunity to discover fresh and inspiring content ideas. The speakers are the best and the brightest, and the ideas shared come back with me to put into action immediately after the conference.
Delivering the right content, to the right person, at the right time, and through the right vehicle is the most important factor in customer and prospect engagement. #C2C16 brought the best and brightest out to share their insights across the entire lifecycle of content marketing.
What a great respite from an awful winter in the Northeast! The conference had it all with great content, engaging speakers, networking opportunities and even good food! As a result of attending this conference I was able to take home some concrete ideas to make changes and improvements. I’ll be back.
In today’s digital age, it is easy to lose sight of content, let alone the criticality of the journey of converting content into a rich customer relationship, as we work so hard to make sense of all the new channels and technology out there. But this is exactly why conferences like Content2Conversion are so important. As a B2B marketer myself, it was so refreshing to be surrounded by peers looking to take that next step in advancing the success, performance, and impact of our content and demand gen programs. I was thrilled by the quality of audience. This isn’t a conference where you go just for the venue…or that you go just to hear a speaker or two. This is where you go to learn from your peers, connect with new trends, new technology, and new thinking.
I found the conference to be an amazing experience. Not only did I get to network with a lot of smart folks, but I also picked up some great best practices within the sessions. I walked away with dozens of new ideas to help us more efficiently plan our SEO efforts as well as produce, distribute, and measure the effectiveness of our content. A highlight was my one-on-one with Lee Odden. And, finally, earning the recognition (and a nice Finny award) for our own employee engagement content was icing on the cake.
#C2C16 was the “it” place to be for B2B marketers.While I’m somewhat of a marketing geek, the line up included ALL my favorites, on the MOST relevant B2B topics (like ABM and content marketing). More important – the conversations that took place in the hallways, amongst peers. When you get a great sized group, at a great venue, and turn their brains ON, it’s incredible what can come of it! I truly valued my time at this event, and would recommend it to ANY OTHER B2B marketer. Can’t wait for 2017!
I truly enjoyed the B2B Content2Conversion Conference & Demand Gen Summit. The event maintained a high level of content and speakers throughout, and I’m sure everyone walked away with “things to do differently tomorrow”. To me that’s the litmus test of a conference that is worth both the time and money. C2C provides a great location to connect with old friends and meet new ones, but above all, an opportunity to advance our knowledge and ability to produce results.
I’ve attended a few of the Content2Conversion conferences and they get better each time. I enjoyed learning about the latest trends such as newsjacking (David Meerman Scott) and leveraging buyer insights to deliver content (Corporate Visions presentation). I appreciated the format of the event and the mind map summaries that were displayed after each session. There were so many good sessions and I enjoyed the real-world case studies of how B2B marketers are actually implementing content marketing strategies. I would recommend this conference to any content marketer. Based on the time of year of the conference, sunny Arizona was nice place to have the conference and the venue was very comfortable and convenient.