Sydney Sloan has extensive experience in content, collaboration and process centric applications spanning over 20 years. Sydney has held senior leadership roles at a number of the industry leading vendors including Adobe and Jive and is currently the Chief Marketing Officer at Alfresco. She is driven by a passion for discovering how companies can deliver exceptional customer experience that aligns with the rapidly changing expectations and technology advancements. Her proven techniques to increase customer engagement and loyalty online through customer community and social channels establishes her as an expert in her field.
With a strong track record of building global teams and bringing new products to market, Sydney is a creative, solutions-driven and achievement oriented leader. Her experience in developing and executing marketing strategies has built awareness and generated demand across a variety of customer and industry segments. At Alfresco, an enterprise software company growing three times the pace of its market, she is responsible for go to market strategy, brand, demand generation and digital experience across Alfresco and participation in the open source community. She has helped Alfresco achieve some significant stats:
• A strong network with over 2,000 customers
• A user base of 11 million worldwide
• A customer renewal rate of more than 90 percent
• A customer support satisfaction rate of more than 93 percent