Lee Odden is CEO and co-founder of TopRank Marketing, a B2B marketing agency focused on content, influence and search for brands that include SAP, LinkedIn, and Dell. Cited by the Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee is the author of the book Optimize and has blogged about marketing for over 17 years. Lee has been named a top expert on influencer marketing by Onalytica and is the publisher of The State of B2B Influencer Marketing Research Report. After giving 200+ presentations in 18 different countries on innovative marketing strategies, he’s focused on creating, curating and sharing best practices for the next evolution of B2B marketing through digital channels.