Blog - B2B Marketing Exchange

Meet The Winners Of The 13th Annual Killer Content Awards

Meet The Content Creators Driving Creative Campaigns Get ready to rev up your engines and chart a course: We’re hitting the road. The 2024 winners of the Killer Content Awards (KCAs) have been announced, and we’re embarking on a journey to meet them. These annual awards, put on by the B2B Marketing Exchange team, shine a […]

Your Invitation To #B2BMXEast!

We’re thrilled to announce the next evolution of the B2B Marketing Exchange event series: This October, we’re hosting the inaugural B2B Marketing Exchange East (#B2BMXEast) in Georgia! This marks the latest chapter in our journey to reshape the future of B2B marketing and sales. The Future In Motion Since 2019, the B2B Sales & Marketing […]

The 2024 B2B Marketing Exchange: A Recap

Coming to you from sunny Scottsdale is the 2024 B2B Marketing Exchange! If you weren’t able to join us here, you missed out big time. The weather was perfect, and the content at the B2BMX was nothing short of exceptional. Over the first two days, industry luminaries graced the stage, covering topics ranging from AI […]

Meet The Winner Of The #B2BMX Trailblazer Contest!

The B2BMX team sprung up a new initiative this year to give a rising B2B marketing star the unique opportunity to attend the 2024 B2B Marketing Exchange as our special VIP guest — all expenses paid! We received dozens of nominations of stellar practitioners who are doing incredible work for their organizations so early on […]

The Ultimate B2B Agenda

The schedule for the 2024 B2B Marketing Exchange is nearly complete, and our seats are filling up fast! #B2BMX offers valuable content for every member of your revenue team. Our top sessions have limited capacity, so be sure to secure your tickets today to maximize your schedule. Keep reading to find out what we have […]

#B2BMX 2024 Preview: The Roadmap To Revenue Revealed

The road to hell might be paved by good intentions, but the road to excellent marketing is paved by attendance at the B2B Marketing Exchange (#B2BMX). This year’s event, which takes place in Scottsdale, Ariz., will feature a roadmap consisting of hands-on and actionable marketing sessions to help B2B practitioners gas up their marketing strategies […]

New Keynote With Dan Gingiss: Unlock Success With Customer Experience

The Experience Maker Is Headed To Scottsdale! B2B marketing professionals are grappling with a complex landscape, facing unique challenges and dynamic market shifts. In this environment, practitioners must confront a central question: How can we excel and achieve marketing success in an environment defined by complexity and competition? In this enlightening keynote at the B2B […]

B2B Marketing Mavericks: 5 Proven Paths to Career Growth In The B2B Space

In the ever-evolving landscape of B2B marketing, seizing opportunities for professional development is not just beneficial—it’s essential. Whether you’re a seasoned professional or an emerging talent, here are five strategic moves that can propel your career to new heights: 1. Cultivate a Diversified Skill Set Expand your skill set beyond the traditional realms of marketing. […]

B2B Marketers Share Their Personal & Professional 2024 Resolutions

Now that the holiday festivities have settled, it’s time to chart the course for our resolutions in 2024. The past few years have been marked by unprecedented changes, and as we step into what appears to be a more stable phase of the 2020s, it’s crucial to reevaluate and refresh our goals. Embracing the lessons […]

New Speaker Alert! Ruth Stevens Joins The #B2BMX Lineup

In the dynamic landscape of B2B marketing, staying ahead is not just an advantage—it’s a necessity. We’re excited to unveil an unmissable session at the upcoming B2B Marketing Exchange, featuring the esteemed Ruth Stevens from eMarketing Strategy. Navigating the B2B Marketing Evolution With business buyers’ behaviors continually evolving, B2B marketing has undergone a profound transformation. […]

Innovate. Adapt. Award: Nominate Your #B2BMX Trailblazer!

Nominate a Marketer to Win a Free Trip to #B2BMX! At the B2B Marketing Exchange, we believe in the power of young marketing professionals to transform the industry. Our theme for this year’s #B2BMX is “Innovate. Adapt. Diversify.” — and we’re on a mission to honor a rising B2B marketer who embodies these principles. #B2BMX, taking […]

Poll Results: Which B2B Marketing Trends Will Be Most Prevalent In 2024?

In the ever-evolving landscape of B2B marketing, staying ahead of the curve is essential to ensure your business’s success. We’re always keeping tabs on the latest trends shaping the future of B2B marketing, and the top 4 on our radar are crystal clear. But we wanted to hear it from you, so we took to […]

Your #B2BMX Thanksgiving Appetizer: 2024 Sessions Sneak-Peak!

You’ve probably already seen some emails, LinkedIn posts and updates about our biggest event of the year: The B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. (coming this February 26-28, 2024). You also may have already gotten information about our Early Bird ticket rates… If you’ve never experienced #B2BMX, you might be wondering, “How can we justify purchasing […]

Killer Content Awards: Meet Our Past Winners

As we navigate through the dynamic landscape of B2B Marketing, it’s essential to take a moment to acknowledge and celebrate outstanding achievements. Each year, the B2B Marketing Exchange team ends the conference with the Killer Content Awards, focusing on the best content in B2B! Curious on what you missed last year? Check out the 2023 winners below […]

First Look At The #B2BMX 2024 Agenda

We’re currently building out the agenda for the 2024 B2B Marketing Exchange, and we are packing it to the brim with three full days of sessions, workshops and networking opportunities for bold B2B marketers looking to innovate, adapt, and diversify their marketing mix. More is still on the way, but here’s an overview of what […]

Registration Open For #B2BMX 2024

For B2B marketers, solving a never-ending list of business challenges can feel a lot like traversing unchartered waters. But what if we told you we had a roadmap to help you navigate the unique opportunities of the industry with boldness and confidence? Find your B2B North Star at the 2024 B2B Marketing Exchange. Registration for […]

And The Killer Content Award Winners Are…

The Oscars are to Hollywood as the Killer Content Awards (KCAs) are to B2B — an opportunity to honor the best of the best. Since 2012, Demand Gen Report’s (DGR) KCAs have spotlighted B2B brands that are pushing creative limits and embracing new storytelling methods, formats and campaign strategies to better engage audiences through their content. The […]

#KeynoteInks Visualize Key Takeaways From #B2BMX

That’s a wrap on another B2B Marketing Exchange event! After 3 days, 80+ sessions, a Killer Content Awards ceremony and countless hours of networking and fun, #B2BMX 2023 has come to a close…but the lessons learned and connections made will live on! We get it, 80 sessions is a lot, and if you’re a savvy, […]

Making Marketing & Sales Alignment Dreams a Reality

It’s the dream that marketers and salespeople have been chasing since long before they were given those titles: Perfect alignment between marketing and sales. Achieving this kind of synergy is especially critical for B2B organizations, where deep interactions are required to close deals with large customers. But here’s the good news: It’s not impossible! In […]

How To Create Value For Your Customers & Business

The concept of “value creation” is growing in popularity as brands look to improve business performance and maximize customer value. For Michael Ruby, President and Chief Creative Officer at Park & Battery, value creation better positions businesses to differentiate their offerings from those of competitors, increase customer loyalty and satisfaction and improve the overall profitability […]

Providing Buyers With Personalized Digital Experiences

In today’s marketing landscape, no one wants to feel spammed or bombarded with ads, which is something marketers traditionally struggled with when trying to advertise their solutions. According to Daniel Englebretson, Founder and Chief Customer Officer at Khronos, leveraging ABM and personalization strategies can help marketers ensure they are delivering valuable information rather than just […]

Meet The #B2BMX Team: Andrew Gaffney

So much happens behind the scenes at events: Securing a unique venue, curating an engaging agenda, snagging all-star speakers and planning after-hours events. And that’s all before the event even takes place! To make this all happen, it takes an army — and in the case of the B2B Marketing Exchange (#B2BMX), that army takes […]

How Photogrammetry & Web3 Fit Into B2B Marketing

Modern B2B marketers can captivate their customers and amplify their campaigns with state-of-the-art experiences, utilizing everything from interactive 3D billboards to augmented reality shopping. David Morris, an Experiential Consultant with NYCAP3D, is helping educate B2B leaders on how Web3 integrations and photogrammetry – the science and tech of making measurements from photographs – are exciting […]

See The Finalists For The 2023 B2B’s Choice Award

The Academy Awards aren’t the only prestigious awards program dropping its nominations this week. We are thrilled to reveal the six finalists for the 2023 B2B’s Choice Award! The best part? YOU have a say who wins! We’ve narrowed down over 100 submissions to bring you these six stand-out finalists. These brands set the bar high […]

How Harry Potter Helps Slalom Tackle Global Marketing Training, DE&I Initiatives

Sometimes, a shared passion is all you need to create a spark that can fuel ongoing training and education within a growing B2B company. Tabitha Adams, Director of Performance Marketing, Analytics and Technology for the global consulting firm Slalom, used the power of the wizarding world to build fellowship and community at the company. In […]

Save Your Spot & View The Ultimate B2B Agenda

View Agenda Get Your Ticket The B2B Marketing Exchange agenda is just about full, and soon, all our seats will be, too! #B2BMX will have something for every member of your revenue team, but some of these fan favorites have a limited capacity — be sure to secure your tickets today to start building your schedule, lock […]

The 7 Pillars Of A ‘P.E.R.F.E.C.T’ GTM Strategy

Revenue leaders know that having an effective go-to-market (GTM) strategy is critical for the success of their business. But the No. 1 challenge many organizations face is achieving scalability while doing “more with less.” In this episode, we look back at another 2022 B2B Sales & Marketing Exchange session hosted by Lisa Sharapata, former CMO […]

B2B Marketers Share Their 2023 Resolutions

Now that the dust from the holidays has settled, you might be trying to figure out a game plan for 2023. Thus far, the 2020s have been unpredictable to say the least, but it seems like we’re finally returning to some kind of normalcy. However, that doesn’t mean we need to stick to the same […]

Navigating The Challenging Waters Of ABM Advertising

Account-based advertising has been a staple of ABM platforms. However, with the loss of third-party cookies, increasing expenses and difficulty demonstrating tangible value, its future can seem a bit murky — to say the least. In this episode, we’re looking back at another session from the 2022 B2B Sales & Marketing Exchange presented by John […]

Category: Blog