The Rundown On B2BMX 2018: Highlights From The Place To Be For B2B

Marisa Jentz

The 7th annual B2B Marketing Exchange (B2BMX) returned this year to Scottsdale, Ariz., and though the weather was uncharacteristically cold, there was plenty of action to keep attendees moving throughout the three-day event. Whether you missed out on the fun or just want to relive the glory, below is the definitive rundown of B2BMX.

The Event

From February 19-21, the B2BMX agenda was absolutely jam-packed with events like the opening night festival, Killer Content Awards ceremony, the 5K Fun Run and, of course, the dozens of educational panels, sessions and talks across six targeted tracks led by some of the brightest minds in the industry. Here are some of our favorite snaps from the event:

The Numbers

Simply put: this was our biggest year ever. We broke our attendance records, had speakers from some of the digital world’s biggest companies – including Facebook and Buzzfeed – and welcomed our largest number of sponsors. Let’s break it down:

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The Conversations

Attendees were encouraged to use the event hashtag #B2BMX to chronicle their time at the event and share some of their favorite experiences throughout the three days. Here are some highlights:

The Awards

On the last day of the event, the Killer Content Awards luncheon was held to spotlight 33 brands that discovered the best methods for enhancing their content and campaigns. The winning brands were awarded for their efforts in multi-touch campaigns, social amplification, video content and more. The Finnys (as they’re affectionately called) were presented to brands such as:

Uberflip

Its campaign saw over 900 thousand social media impressions in just three months

Radius

Its E-book collected more than 500 downloads in the first two days of availability

Oracle

Its blog series has steadily increased traffic quarter by quarter by an average of 63%

Harland Clarke

Its video blog has garnered more than 33,000 LinkedIn impressions

Access the interactive experience about the awards to learn more about the 33 winners and find some killer takeaways you can implement in your own campaigns.

The Recaps

Demand Gen Report editors Brian Anderson and Klaudia Tirico conducted live daily recaps of the event and discussed their highlights from each day.

During the recap for day two, Brian and Klaudia discussed the keynote speech from author Brian Solis and the human-centered view of the buyer.

Day three’s recap featured a discussion of the Netflix effect on buyer engagement, the Killer Content Awards luncheon, and what to expect from keynote speaker James Taylor.

The Takeaways

A collaboration between Kingman Ink and Quarry consisted of artist Kelly Kingman live-drawing tweets that included the hashtag #B2BMX for a visual representation of some key takeaways from the event. See some of our favorites below.

In all, B2BMX was a massive success, a fact that is largely due in part to the support of our sponsors and attendees. We’ll be working hard to make sure B2BMX is even bigger and better in 2019. We can’t wait to see you again next year!

B2BMX will be back in Scottsdale at the Hyatt Regency on February 25-27, 2019. Sign up for updates here and we’ll let you know when registration opens!

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