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These days, time-starved buyers demand easily digestible content formats to help them make a purchase decision. In fact, shorter formats, on-demand and bundled content, mobile-friendly assets, as well as visual and interactive content top B2B buyers’ lists of preferred content, according to Demand Gen Report’s 2017 Content Preferences Survey.
The latter — interactive content — played a big role for Paycor, an online payroll services and human resources provider, when the company needed to drive more buyers through the funnel, generate first-time appointments and boost content marketing’s contribution to net-new revenue. During the next installment of the Killer Content Showcase Series on YouTube Live, Alex Schutte, Principal Digital Marketing Strategist for Paycor, will share behind-the-scenes insight into how interactive content such as assessments and calculators:
- Created 226 first-time appointments for Paycor’s sales team;
- Attributed to 23% of all digital marketing revenues; and
- Saw 2.7x ROI within six months and 25x ROI after nine months.
Paycor teamed up with SnapApp to create three interactive pieces of content to target buyers at all three stages of the funnel, scoring the company with a big Killer Content Award win!
Ultimately, the quick-hitting assets had a collective 86% question complete rate, 59% overall completion rate and a 25% lead conversion rate — proving short-form interactive content are an engaging way to score new leads and increase ROI.[/vc_column_text][vc_message message_box_color=”success” icon_fontawesome=”fa fa-video-camera”]Join us on Sept. 13, 2017 at 3 PM ET to hear from Paycor’s Alex Schutte about how he and his team created this award-winning content! Add To Calendar[/vc_message][vc_column_text]P.S. Have a Finny-worthy campaign? The 2018 Killer Content Award nominations are now open![/vc_column_text][/vc_column][/vc_row]
