Finny Friday: ChannelAdvisor Drives Conversations With Target Accounts Via Direct Mail Campaigns

[vc_row][vc_column][vc_column_text]Email, social media and mobile are prominent channels in the B2B digital age. But sometimes going against the grain and using old-fashioned tactics, such as direct mail, can be the best way to break through the noise and reach prospective customers. ChannelAdvisor began using direct mail campaigns to create memorable interactions and drive conversations with […]

Finny Friday: How Siemens PLM Fuels Content Campaigns With FAQs

[vc_row][vc_column][vc_column_text]Identifying buyer pain points and leveraging that insight to educate prospective customers is vital for buyer-centric content campaigns. It’s a sure-fire way to bring relevant, contextual information to your target audience, while also educating them and ultimately accelerating purchase decisions. Siemens PLM Software executed a thought leadership initiative fueled by a series of blog posts […]

Killer Content Takeaways: 5 Steps To Amplifying Top-Of-Funnel Campaigns

[vc_row][vc_column][vc_column_text]Buyers are consuming information in a variety of new ways — especially in the B2B community. Podcasts, in particular, have received a lot of attention in the B2B world as marketers look to find new, resonating ways to engage prospective customers. Research from our annual Content Preferences Survey Report shows that close to two-thirds (64%) […]

Finny Friday: Ipswitch Blogs & Podcasts Get A Traffic Boost Through Social Amplification

[vc_row][vc_column][vc_column_text]No matter what industry they’re in, today’s B2B professionals are looking for authentic, audience-based content to help them do their jobs better. Gone are the days where the blog section of a company’s website is packed with product-related information. According to Demand Gen Report’s 2018 Content Preferences Study, B2B buyers are becoming more selective in […]