Resonate And React: Key Learnings From The OpenText ‘99 Enterprise Challenges’ Campaign
[vc_row][vc_column][vc_column_text disable_pattern=”false”]“Buyer-focused” and “audience-centric” are two big buzzwords in the B2B marketing world. It’s clear why: buyers today have access to more content than ever, and frankly, it takes a lot more to capture (and keep) their attention. Solution- and brand-focused content is no longer enough. OpenText saw this shift as an opportunity to test […]
Finny Friday: OpenText Pivots To Personalized, Customer-Centric Campaigns
[vc_row][vc_column][vc_column_text]It’s amazing how so many B2B marketers align content with their product offerings more than their audience’s pain points and needs. Demand Gen Report’s annual B2B Buyer’s Survey Report shows that buyers expect personalized engagement with vendors as they traverse their purchase journey—and that complexity can explain why many content marketers resort to creating content […]
