B2B Marketer Spotlight: John Hall, CEO, Influence & Co.

[vc_row][vc_column][vc_column_text]John Hall, author of the book “Top Of Mind” and CEO of Influence & Co., is a recurring guest at our event each February and a go-to marketing speaker and source for events to attend, trends to follow and what’s next for content marketing and B2B strategy. In his new book, building trust within your […]

Top 5 Takeaways From The Xerox “Digitization@Work” Campaign

[vc_row][vc_column][vc_column_text]Designing a buyer-focused, multi-touch campaign takes a lot of time, brain power and even a little imagination. You may have specific goals in place, but sometimes, you need to think beyond what formats and approaches you’re comfortable with in order to maximize reach and truly engage your target audience. This mad scientist, test-and-learn approach is […]

Finny Friday: Xerox Puts Data To Work With Modular, Multi-Touch Content Strategy

[vc_row][vc_column][vc_column_text disable_pattern=”false”]Over the past year, we’ve seen an ongoing shift in B2B content consumption behaviors. Although more buyers are relying on content than ever before, they have less time and attention to dedicate to researching and reading this content. Seems like a big contradiction, right? Not quite. Although buyers clamor for relevant and compelling content, […]