B2B Marketing Strategist & CEO, Marketing Interactions, Inc.
Ardath Albee is a B2B Marketing Strategist and CEO of her firm Marketing Interactions, Inc. She helps companies with complex sales turn prospects into buyers with digital marketing strategies and content platforms that show them what’s possible, why to embrace change and how to gain value that drives business. Ardath is the author of Digital Relevance: Developing Marketing Content and Strategies that Drive Results and eMarketing Strategies for the Complex Sale. She has been voted one of the 50 Most Influential People in Sales and Lead Management for the past three years and was selected as a 2014 Woman to Watch in B2B Marketing by FierceCMO. Among her clients are Teradata, PROS, Deluxe, Transunion, BMC Software, Steelwedge, Riverbed Technology, CoreMedia and Sykes. Follow Ardath on Twitter @ardath421.