Demand Gen Summit — focused on performance marketing.

Marketing operations and demand generation titles made up the fastest-growing sectors of attendees at our event last year. With a dedicated track of prescriptive sessions and use cases, the Demand Gen Summit track is fully focused on performance marketing.

Session topics address each stage of demand generation—lead acquisition, lead nurturing, lead scoring, segmentation, database optimization and campaign measurement.

The 2017 Demand Gen Summit will also feature a mix of specific sessions aimed at different levels of experience and expertise—from intermediate to pro.

A sampling of the session topics attendees can expect at this year’s event include:

  • Personalizing campaigns;
  • Targeting offers and messaging for specific personas and audiences;
  • The new metrics and intelligence for tracking pipeline issues; and
  • The latest trends in content distribution and promotion.
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