The #B2BMX Roundup: Attendees Share Key Takeaways & Lessons Learned

The B2B Marketing Exchange concluded more than a month ago, but it feels like only yesterday I was learning about the latest B2B marketing, sales and account-based marketing (ABM) trends in Scottsdale. Amid three days of thought-provoking conversations with more than 800 marketing and sales executives in attendance, a plethora of insights, tips and best practices emerged.

I’m biased since my company produces every aspect of this show, but I’m not the only one who found value; we’ve come across a variety of post-event blogs—published on sites from LinkedIn to The Huffington Post—that highlight the value attendees gained from the event.

Below is a sampling of the trending articles shared by attendees and sponsors from this year’s B2B Marketing Exchange:

Show Me! (Behind the Scenes at Conferences & Trade Show)

This article, written by theONswitch Founder and CEO Nancy Shenker for The Huffington Post, shared best practices for getting the most out of your investment in attending industry conferences.

The Most Exciting Day of a Finny’s Life

In this clever LinkedIn Pulse article, Colman Murphy, VP of Digital and Customer Marketing at Xerox, shared his experience and excitement of winning a Killer Content Award—told through the eyes of his brand-spanking new Finny award! Want to learn more about the Killer Content Awards? Click here and see if your content is fin-worthy.

Demand Gen’s B2B Marketing Exchange: Top 3 Takeaways

Hilary Bird from SaaS platform Consensus blogged about her three key takeaways from #B2BMX, including the importance of video, marketing and sales alignment, and the value of creating “contagious” content.

The Cozy, Friendly, Comfortable Impressions Of #B2BMX

This blog from Martech.Site shared a few of the company’s favorite sessions from the event, as well as thoughts on the location and how it created a “cozy, friendly, comfortable” atmosphere to network and learn with colleagues on all things B2B.

2017 B2B Marketing Exchange – Post Event Insights

Netline, a content syndication and lead generation company, which sponsored #B2BMX this year, shared a variety of sessions that honed in on the topic of B2B personalization and its growing importance within marketing and sales teams in today’s digital landscape.

Getting It Done In A House Of Demand Gen Do’ers At #B2BMX

Mark Evertz, Director of Demand Generation & Content Strategy at Televerde, shared his thoughts on the content at #B2BMX in this LinkedIn Pulse article. Evertz stressed the importance of learning from the “do-ers” within B2B companies to understand what’s truly working—or not—within B2B marketing and sales today.

B2B Exchange Takeaways – 3 Tips For B2B Campaign Marketing Success

In this blog post, Adam Enright, Marketing Lead for MBuy (part of Mediaocean), shared three quick-hitting takeaways from #B2BMX to better marketing campaigns through the help of measurement tactics, actionable buyer insights and tying that all into content.

5 Content Marketing Trends (That Are Hot Right Now!)

Madeline Hessel, Content Marketing Strategist for Cvent, shared a handful of content marketing trends she learned at #B2BMX, including buyer-centricity, influencer marketing and ABM—and weighed in on how they may impact the future of B2B content marketing.

B2BMX 2017 – Conference Takeaways And Tips To Use In Your Marketing

The team at Bluebird Strategies shared a blog post about the growth of “account-based everything,” marketing technology, data stewardship and analytics, as well as the growing concern of CASL compliance among Canadian attendees at the event.

Leveraging Taboo Topics: How to Craft Meaningful Thought Leadership That Takes No Sides

Phyllis Davidson, one of the speakers at #B2BMX and Research Director for SiriusDecisions, shared a unique conversation she had with Christine Elliott, Content Strategy & Operations Executive at Crowe Horwath, at the event. The conversation focused on non-partisan thought leadership on politically charged issues, and how it can impact content initiatives within relevant B2B companies.

What’s Trending In B2B Demand Gen, Sales & ABM

In a compilation video, from the folks at Campaign Creators highlighted some of the main takeaways from a variety of keynotes, general sessions and more. The video features industry experts from Content4Demand, Corporate Visions, Microsoft and many others.


Do you have an article, blog, video or podcast from #B2BMX that didn’t end up on the list? Feel free to share the link in the comments below and tell us about your experience at the event.

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