The #B2BMX Roundup: Attendees Share Key Takeaways & Lessons Learned

The B2B Marketing Exchange concluded more than a month ago, but it feels like only yesterday I was learning about the latest B2B marketing, sales and account-based marketing (ABM) trends in Scottsdale. Amid three days of thought-provoking conversations with more than 800 marketing and sales executives in attendance, a plethora of insights, tips and best practices […]

The Joy Of Painting (Your Audience)

For years, demand gen practitioners have preached that successful campaigns always start with your target audience. It’s all about your buyers, they say; their wants, needs, pain points and how they measure success. But who are they, really? Some marketers can paint a detailed picture of their buyers and their unique characteristics. Others, however, are […]

The Art And Science Of Newsjacking With Real-Time Content

#C2Cchat Tweets SUMMARY Marketers continue to struggle with producing consistent, quality content for their target audience. However, injecting your own ideas, and your company’s message, into a breaking news story can help boost content production, increase engagement and generate high-quality leads. Join online marketing strategist and author David Meerman Scott for a thought-provoking Twitter chat […]

Demand Gen Report Donates Proceeds From B2B Content2Conversion Conference Ticket Sales To The Community Food Bank Of New Jersey’s Holiday Food & Turkey Drive

Hasbrouck Heights, NJ, November 18, 2015 — Demand Gen Report, producer of the upcoming 5th annual B2B Content2Conversion Conference, will partner with The Community Food Bank of New Jersey to deliver food to local families in need. For every registration completed between November 16 and November 26, Demand Gen Report will provide a holiday meal […]

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