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The B2B Marketing Exchange (#B2BMX) is the premiere event series for marketing and sales practitioners looking to reimagine their approaches to revenue generation. These events are designed to empower professionals with the latest strategies, tools, and insights to advance their brand and careers. Attendees can expect sessions from industry leaders, networking opportunities with their peers in the B2B marketing space, and access to top solution providers, all within a fun and collaborative setting.

Save 25% on your pass

when you register in a group of 3 or more!

Diversify Your Marketing Content Customer Experience Tech Stack Teams Sales Tactics ABM Plays

Explore Our Events

Shifting from the B2B Sales & Marketing Exchange to #B2BMXEast, our East Coast version of the B2B Marketing Exchange invites attendees to explore innovative strategies and bold ideas that will shape sales and marketing in 2025 and beyond.

Relive the magic of our 13th-annual #B2BMXWest! Held in stunning Scottsdale, this event has continuously set the stage for B2B marketing’s most groundbreaking initiatives. See what you missed and sign up for updates to attend #B2BMXWest 2025!

Sponsor At #B2BMX

Elevate your brand and connect with leading B2B marketing practitioners at #B2BMX. Our events consistently earn a 4.5 out of 5-star attendee rating, creating an exciting environment for your brand to generate leads and drive thought leadership.

Meet Our
Featured Speakers

We’re excited to introduce Steve Armenti, VP Revenue Marketing at DigitalOcean (formerly Google), as our first keynote speaker for this year’s event! Steve will be taking the B2BMX stage to spill his ABM framework for a better buyer experience.

Ruth Stevens is a distinguished B2B marketing consultant, teacher, and author. We can't wait to hear about the new developments, tools, and techniques in the B2B space during her fast-paced session.

Dan is an international speaker and coach. His 20-year professional career includes leadership positions at McDonald’s, Discover and Humana. Dan's session will cover how integrating customer experience principles can address the distinct challenges faced by B2B marketers today.

Steve Armenti

DigitalOcean

Ruth Stevens

eMarketing Strategy

Dan Gingiss

The Experience Maker, LLC

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Next slide

Ciara Ungar

Author, Consultant, Founder

Jay Baer

President
at Convince & Convert

Luxy Thuraisingam

Vice President, Global Partner Marketing & SMB at Cisco

Michael Ruby

Chief Creative Officer
at Park & Battery

Allen Weiss

Founder
at MarketingProfs

Pam Didner

VP of Marketing
at Relentless Pursuit

Jim Parsons

Marketing Executive
at UPS

Hillary Carpio

Senior Director, ABM
at Snowflake

Awards

Twice a year, the #B2BMX team spotlights leading brands that not only put innovation at the forefront of their strategies, but also let their creative juices flow to surprise and delight audiences.

The Venue

The Phoenician, a Luxury Collection Resort, Scottsdale is a premier luxury hotel resort in Scottsdale, Arizona situated on 250 acres at the base of Camelback Mountain and close to the cultural districts in Old Town Scottsdale.