ABM In Action — rethinking content & messaging for smaller audience segments.

Building on the successful launch of our ABM In Action publication, the ABM In Action track will bring together a mix of B2B practitioners and early adopters to share their experience around Account-based Marketing.

Each session will be focused on real-world examples and results from top B2B brands, addressing each of the key stages of ABM, including:

  • Prioritizing the accounts for ABM strategy;
  • Expanding the number of contacts and adding deeper intelligence on key accounts;
  • Rethinking content and messaging for smaller audience segments; and
  • Implementing unique metrics and measurements in order to track the results of ABM initiatives.

Whether you are already far along on your ABM journey or just starting down the path, the ABM In Action track will provide valuable insights and working models for both sales and marketing executives.

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