The Paycor Approach: Incorporating Interactive Content Can Boost ROI By 40X

Killer Content Showcase Series with Paycor

[vc_row][vc_column][vc_column_text]Attention spans are limited; there isn’t enough time in the day and buyers are only going to engage with you if they feel like they’ll get some value. So what’s a B2B marketer to do? Thankfully, tech advancements are enabling content creators to incorporate innovative, engaging interactive elements into their offerings to stay top-of-mind with […]

Finny Friday: Paycor’s Interactive Content Drives New Leads, Boosts ROI

[vc_row][vc_column][vc_column_text]These days, time-starved buyers demand easily digestible content formats to help them make a purchase decision. In fact, shorter formats, on-demand and bundled content, mobile-friendly assets, as well as visual and interactive content top B2B buyers’ lists of preferred content, according to Demand Gen Report’s 2017 Content Preferences Survey. The latter — interactive content — […]

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