B2B Marketer Spotlight: Samantha Patel, Director of Global Content Marketing, Pitney Bowes

[vc_row][vc_column][vc_column_text]Supporting the content marketing for a brand as large as Pitney Bowes is not a simple task, especially given the company’s broad portfolio of solution offerings and its global footprint. To learn more about how the company is structuring its content organization, as well as its plans for using new platforms and tactics, we recently […]

B2B Marketer Spotlight: Ginger Shimp, Senior Marketing Director, SAP

[vc_row][vc_column][vc_column_text]“SAP Live Industries” was recently recognized with a Killer Content Award based on the diverse mix of assets created for the campaigns, as well as the impressive results the campaign generated. Covering 25 industries (19 in North America), the segmented campaign drove more than 3,000 inquiries and a whopping $23 million in pipeline opportunities. To […]

17 B2B Marketers To Follow In 2017

The B2B community is home to some of the most talented individuals in marketing. Here, we spotlight 17 B2B marketing professionals who are consistently breaking new ground in content marketing, lead nurturing, ABM and other emerging areas. We recommend you follow them, connect with them and see what you can share and learn. Amanda Maksymiw, […]

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