Presentations

 View the collection of videos, slides, and audio from the 2017 B2B Marketing Exchange!
Presentations are categorized by track and include links for slides, and videos or audio.

General Sessions

B2B Brave New World: Top Game Changers For Performance Marketers

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Why Change, Why Stay? Customer Renewal
Messaging

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The Secrets To Creating Contagious Content Campaigns

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Collaborating With Your Customers To Create B2B Messaging That’s Not 2Boring2Care

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Building A
Customer-Centered
Content Strategy

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CMO Panel:
Shifting Priorities For
B2B Brands

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Bypass Boring: B2B Storytelling For A Bite-sized World

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Track: Content2Conversion Conference

How Buyer Personas Power Sustainable Stories That Turn Prospects Into Customers

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3x Your Results
With Multi-Dimensional
Nurturing

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Using A Data-Driven Approach For Creating Messaging With A Measurable Impact

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Influencing The Influencers: Top Trends & Best Practices

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B2B Content Metrics & KPIs You Can Take To The C-Suite

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The Challenger
Customer

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Best Practices And Next Gen Formats: Supercharging Web Content Performance

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Killer Content In The Trenches: An Insider’s Look At B2B’s Top Campaigns

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New Approaches To
Buyer-Centric
Marketing

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Show & Tell:
Delivering Remarkable
Account Engagement

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Using Buyer Data To Fuel Multi-Touch Campaign Creation

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Building A Scalable
Content Marketing
Operation

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Track: Demand Gen Summit

Conversion Strategies From First Touch Through Close

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Applying “UnMarketing” To
B2B Engagement

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Blowing Up
The Funnel

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The Journey From Content Marketing To Predictive ABM At PGi

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What To Say Next: Turn Analytics Into Actionable Buyer Insight

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Replacing
Entitlements With
Experiments

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Customer Advocacy
& Account-Based
Strategies

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Aligning Media & Messaging To Engage Targeted Industries

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Applying Personalization & Customization To Supercharge Results

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From Pillar To Promotion: How To Create Killer Content That Drives Growth

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Your Customers Don’t Care About You: Intent- Driven Digital Marketing

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Track: ABM In Action Live

How Best-In-Class B2B Orgs Operationalize ABM

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Building An End-To-End Strategy For ABM Success

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Content That Converts Starts With AUDIENCE

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Five Critical Steps To Creating The Ideal ABM Program

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Calling New Plays In Sales And Marketing

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Secret Sauce For Integrating ABM Into Your Full Marketing Plans

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Going “All In” On A Targeted Account Strategy

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ABM Trial & Error: What Worked, What Didn’t

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Reimagine Webinars In The Age Of ABM

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#ABM: Two Truths And A Lie

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Track: Sales Impact Summit

8 Ways Marketing Can Double Their Sales Teams’ Productivity

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Building Relationships Across Channels In Complex Environments

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B2B Buyers Mandate A New Charter For Marketing And Sales

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Transforming Sales & Marketing Around The Modern Buyer

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Content Beyond
Conversion

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Creating The Continuous Customer Conversation

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How Deal Enablement Can Avert Messaging Breakdowns

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